#PUSKASPARALULO / ABTO We asked FIFA to give the Puskas Award for the most beautiful goal of the year to player Lulo Benitez due to his gesture: he abandoned the football to donate his liver to his nephew. We've made a guerrilla campaign sending personalized tweets to FIFA , teams, players, and journalists. Lulo's story spread and inspired people to talk about organ donation. P.s.: Brazil and Argentina - football rivals - came together and asked for a FIFA award for the Argentine player. (Just for this good cause, of course)
