" Black cats are not unlucky and this campaign proves it "
Campaign
Campaign
The Lucky Black Cat / Adopt a Kitten. To prove that black cats don't bring bad luck, we signed a black cat for many real promotions for six months. He has won over 18 prizes, and his story has been featured in newspapers, magazines, and the country's major TV channels. The campaign was also featured on ad sites like Campaign, Luerzers Archive, Adeevee, and LatinSpots, among others.
Role: concept, art director, designer. Recognition: Cannes Lions, Brazilian Creative Club.