CHASE CARS / PEPSI In a taste test, 90% of people preferred pizza with Pepsi. But many pizza places in the U.S. have exclusive deals with Coke, so their customers never get the chance to experience the difference for themselves. So, without asking permission, we followed pizza deliveries from Coke-only pizzerias like Domino’s. After they delivered the pizza, we delivered a 12-pack of Pepsi. Our film of the activation went viral with over 5MM in just a few hours, and people started asking Pepsi to chase their pizza orders. So we teamed up with DoorDash to make the chase happen on their app too.
