SOUNDWAVE CAN / COKE ZERO Music and smartphones. Two of Coke Zero's biggest consumers' passions joined in the world's biggest media: a Coke can. For the first time, a coke zero can delivered content to young people at one of the biggest music festivals on the planet: Rock in Rio. The result was an increase in Coke Zero sales, and the app was the most downloaded on the App Store and Google Play, in front of apps like Facebook, Whatsapp, and Instagram.
