PEDIGREE / TAIL ORCHESTRA Studies have proven that dogs’ wagging tails can express a full range of emotions. What if we translated those emotions into music? We teamed up with the renowned Radio Polish Orchestra to create the most unpredictable symphonies, using dogs' tails as the orchestra’s conductor. The songs became albums on all audio platforms, vinyls, and ambient music in pet shops, dog parks, everywhere. Also, posters were placed near famous concert halls to promote the songs. In just over a week, the experiment generated 19,6 M organic social views and became the most successful organic content in Pedigree's history.
