" The most unusual business partnership ever "
Exame
Doritos X Acme Co. Every Doritos release is almost the same: the flavor changes, but the format remains. So, to create a really innovative Doritos, we made a collab with the world's most innovative company that never existed: Acme Corporation. The partnership with the fictitious company became news in the main business newspapers, and the campaign brought records across all PepsiCo metrics in Brazil.
Role: concept, art director, designer. Recognition: Effie Awards, Cannes Lions, Fiap.
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