" Laundry detergent brand uses fashion truth as its campaign "
Elitte Magazine
Fashion Always Returns / Dreft. A campaign was developed for the laundry detergent Dreft in Europe. The briefing was to show that the new formula doesn't damage the clothes. For the first time, a concept related to fashion was featured in a laundry detergent campaign.
Role: concept, art director, designer. Recognition: Cannes Lions, One Show, Brazilian Creative Club.
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