" The anti-awards for the anti-journalism " Folha de São Paulo
The Foolitzer Prize / E-Farsas. Most fake news is created and spread by anonymous websites. The Foolitzer Prize was created to expose people who produce fake news and the type of news they create. With the support of major Brazilian media groups, we spread the names of the sites around the internet and streets. In the end, the awards became open-source, enabling replication in other countries.
The Foolitzer Prize / E-Farsas. Most fake news is created and spread by anonymous websites. The Foolitzer Prize was created to expose people who produce fake news and the type of news they create. With the support of major Brazilian media groups, we spread the names of the sites around the internet and streets. In the end, the awards became open-source, enabling replication in other countries.
Role: concept, art director, designer. Recognition: Cannes Lions, Brazilian Creative Club.