NEW TIMES / FIAT500 When the Fiat500 was launched in Brazil, the country loved large cars with high fuel consumption and status. The idea of the campaign was to show that a new time was coming. A time of smaller cars, which fits in small spaces and generates less traffic. A time with less fuel consumption. With cars that can be customized. A time with more respect for the space of the people in the city. The campaign was a success and changed Brazilians' thinking about cars.
