" A new era of car commercials "
Adland
Adland
New Times / Fiat 500 When the Fiat 500 was launched in Brazil, the country was still fond of large cars with high fuel consumption and a sense of status. The idea behind the campaign was to show that a new era was approaching—a time of smaller cars that fit into small spaces and generate less traffic, a time with reduced fuel consumption, customizable cars, and greater respect for the city's residents. The campaign was a success, changing Brazilians' perceptions of cars.
Role: concept, art director, designer. Recognition: One Show, Fiap.