NEW TIMES / FIAT500 When the Fiat500 was launched in Brazil, the country loved large cars with high fuel consumption and status. The idea of the campaign was to show that a new time was coming—a time of smaller cars that fit in small spaces and generate less traffic, a time with less fuel consumption, cars that can be customized, and more respect for the space of the people in the city. The campaign was a success and changed Brazilians' thinking about cars.
