" Hope these guitar players keep making noise "
Andreas Kisser
The Rockstar Next Door / Guitar Player Magazine. A new rockstar is born of effort and dedication. Guitar Player, the magazine that teaches guitar to beginners, has devised an unusual method for identifying the most dedicated guitarists: by listening to the neighbors who complain about the noise of the guitar. After we find them, we encourage them to continue practicing. The activation's film broke records for likes and shares on the magazine's fan page.
Role: concept, art director, designer. Recognition: Cannes Lions, El Sol, El Ojo, Fiap.
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