HANGOVER LATE CHECKOUT / ALKASELTZER The brand aimed to launch its new hangover relief edition in a unique way. Thus, we chose spring break as the ideal time for an activation/film — an experiment at a hotel where hungover spring breakers got late checkout and a special Alka-Seltzer treatment for recovery. We also made many posts and posters inviting Las Vegas Hotels to do the same thing. The campaign became the most viewed content on Alka-Seltzer’s Instagram and sparked organic posts from young people.
