" More colorful days to come in this vibrant campaign "
AdAge
Colorful Days / Havaianas. The Covid pandemic got people very pessimistic. Besides that, they wore flip-flops daily in their homes due to the quarantine. With that in mind, we utilize the history of positive moments that people have experienced with Havaianas to transform them into an amulet of positivity. The campaign was featured on sites like Adage, Adweek, Campaign, Shots.
Role: concept, art director, designer. Recognition: Brazilian Creative Club, AdAge Pick of the day.
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