" More colorful days to come in this vibrant campaign " AdAge
Colorful Days / Havaianas. The Covid pandemic got people very pessimistic. Besides that, they wore flip-flops daily at home during the quarantine. With that in mind, we draw on the history of positive moments people have had with Havaianas to transform them into an amulet of positivity. The campaign was featured on sites like Adage, Adweek, Campaign, Shots.
Colorful Days / Havaianas. The Covid pandemic got people very pessimistic. Besides that, they wore flip-flops daily at home during the quarantine. With that in mind, we draw on the history of positive moments people have had with Havaianas to transform them into an amulet of positivity. The campaign was featured on sites like Adage, Adweek, Campaign, Shots.
Role: concept, art director, designer. Recognition: Brazilian Creative Club, AdAge Pick of the day.