" The fictitious promotion raised awareness about racial inequality during Black Friday week " UOL
Black Salary Friday / ID_BR In Brazil, Black Awareness Day and Black Friday fall on the same day. So, we created a fiction promotion that black employees were offered a 47% discount, which is the salary inequality between blacks and whites. The campaign got more spotlight than Black Friday discounts and made Black Awareness Day more mentioned than Black Friday.
Black Salary Friday / ID_BR In Brazil, Black Awareness Day and Black Friday fall on the same day. So, we created a fiction promotion that black employees were offered a 47% discount, which is the salary inequality between blacks and whites. The campaign got more spotlight than Black Friday discounts and made Black Awareness Day more mentioned than Black Friday.
Role: concept, art director, designer. Recognition: Cannes Lions, D&AD, Wired Festival, AdStars.