THE RE-ENTRY / JOHNNIE WALKER There are a lot of reports from astronauts about what it is like to return to Earth after being isolated in space. According to them, everything gets more intense: the sounds, smells, touches, hugs, etc. We transform this theory into a message of optimism for people after the covid-19 quarantine. A global campaign to celebrate JW's 200 years with film, posts, activations, and posters with QR codes to people watch the film. The campaign was featured on sites like Campaign, Shots, TheStable, MuseByClio, among others.
