" Johnnie Walker gives hope for a return to normalcy "
Campaign
Campaign
The Re-Entry / Johnnie Walker. There are numerous reports from astronauts about what it is like to return to Earth after being isolated in space. According to them, everything becomes more intense: the sounds, smells, touches, hugs, and so on. We transform this theory into a message of optimism for people after the covid-19 quarantine. A global campaign to celebrate JW's 200 years with film, posts, activations, and posters with QR codes for people to watch the film. The campaign was featured on sites such as Campaign, Shots, The Stable, and MuseByClio, among others.
Role: concept, art director, designer. Recognition: Effie Awards, Cannes Lions, Clio Awards, Andy Awards, Ciclope Festival, El Ojo, Fiap, Brazilian Creative Club.