" Pepsi teases Coca-Cola Christmas Caravan " GKPB
Merry Christmas, Traffic / Pepsi. We found a weakness in Coca-Cola’s Christmas Caravans: the traffic jams it causes and how people react to them. Then we used Waze to offer a gift to ease the stress. Pepsi was always put aside during Christmas. Its social media in Brazil was particularly slow. After the event, the brand saw a boost in interactions it had never experienced at this time of year.
Merry Christmas, Traffic / Pepsi. We found a weakness in Coca-Cola’s Christmas Caravans: the traffic jams it causes and how people react to them. Then we used Waze to offer a gift to ease the stress. Pepsi was always put aside during Christmas. Its social media in Brazil was particularly slow. After the event, the brand saw a boost in interactions it had never experienced at this time of year.
Role: concept, art director, designer. Recognition: Caples Awards, Brazilian Creative Club.