" This connected surfboard is a pretty damn cool technology "
FastCompany
Galaxy Surfboard / Samsung. Samsung is the official sponsor of the World Surfing League and also of Gabriel Medina, the first Brazilian to become a world champion. After the title, Medina lost motivation, and his performance worsened. To help the surfer recover his motivation, we created a training surfboard specially made for him, which connected the surfer in the middle of the sea with his greatest supporters: his dad/coach and fans.
Role: concept, art director. Recognition: Cannes Lions, One Show, LIA Awards, Creativity's most popular ad.
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