" This is a classic demo ad, but involving the cinema audience in a way that every single one of them would both notice and remember "
Directory
Directory
Cinema Selfie / Samsung. Showcasing the Galaxy S9’s new features, we created a unique in-theater experience that captured the audience’s attention. A highlight of the S9 is its high-tech camera, which can adapt to various lighting conditions, making it possible to take pictures in even the darkest places. To prove its power, the Galaxy S9 camera snapped real-time photos of moviegoers in the theater, screening the cinematic quality of its photos for all to see.
Role: concept, art director, designer. Recognition: D&AD, Lusofonos, Brazilian Creative Club.