" Sportscasters became emojis and everyone loved it "
Adweek
EMOJI-FIED SPORTSCENTER / SAMSUNG To launch the new Samsung S9 in Brazil, we focus the campaign on the main feature: My Emoji, which transforms anyone into a personalized emoji. People use emojis to give some news and make it more fun. From that insight, we made emoji-fied anchors present an entire sports news program. The activation was mentioned more than the main news.
Role: concept, art director, designer. Recognition: Cannes Lions, Clio Awards, D&AD, Clio Sports, Clio Entertainment, El ojo, Fiap, Lusofonos, Brazilian Creative Club.
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