SINK THIS ISLAND / UNITED NATIONS The U.N. Global Compact placed a "cast away" on the island, which turned the island into a gigantic OOH, with the message "Sink this island" on the sand. Acting as an influencer, he also used social networks to invite journalists and influencers to visit the island. His social feed became a mix of a diary with his own experiences living on the island and data about the urgency of the water crisis. The castaway's diary became a book, and the dry vegetation of the island became a typography.
