" A radical approach to talk about the water crisis "
Contagious
Contagious
Sink this Island / United Nations. The U.N. Global Compact placed a "castaway" on the island, which turned the island into a gigantic OOH, with the message "Sink this island" on the sand. As an influencer, he also utilized social networks to invite journalists and other influencers to visit the island. His social feed became a mix of a diary with his own experiences living on the island and data about the urgency of the water crisis. The castaway's diary became a book, and the dry vegetation of the island became a typology.
Role: concept, art director, designer. Recognition: Cannes Lions, One Show, Clio Awards, D&AD, El ojo, Fiap.