" The Choice that broke the internet " CBS
The Choice / Pepsi. For 30 years, a polar bear has influenced millions to choose a Coke. Even with the Pepsi Challenge proving that people prefer Pepsi in blind taste tests. So we wondered: what if Coke's most loyal fan, and the reason people choose Coke, took our blind taste test? The campaign was the most talked-about brand of the Super Bowl. Countless parodies took over timelines globally. We made people wonder: if even the polar bear can switch, why can’t I? So we spread blind taste tests and made millions switch to a better taste.
The Choice / Pepsi. For 30 years, a polar bear has influenced millions to choose a Coke. Even with the Pepsi Challenge proving that people prefer Pepsi in blind taste tests. So we wondered: what if Coke's most loyal fan, and the reason people choose Coke, took our blind taste test? The campaign was the most talked-about brand of the Super Bowl. Countless parodies took over timelines globally. We made people wonder: if even the polar bear can switch, why can’t I? So we spread blind taste tests and made millions switch to a better taste.
Role: concept, art director. Recognition: #1 30s-Super Bowl Spot on Admeter, Andy Awards.