" In honor of the National Museum, scientists named a mantis as Phoenix "
National Geographic
National Geographic
The Real Phoenix / National Museum. In September 2018, more than 20 million items were burned in the Brazilian National Museum fire. But an unbaptized insect species miraculously survived the fire. The insect was officially named Phoenix and became the symbol of the museum’s rebirth from the ashes. The campaign helped the museum with 11 new company partnerships, $ 244 million in resources, and over 5,000 donated collection items.
Role: concept, art director, designer. Recognition: Cannes Lions.