" One of the most comical Super Bowl campaigns "
USA Today
M&M'S / The Ring of Comfort / Super Bowl LVIII. Americans consider peanut butter the ultimate comfort food. So, to show that M&M's Peanut butter is the best comfort food, we decided to comfort those who need it the most: the Super Bowl losers. And since the NFL players are obsessed with diamonds and rings, we created a ring featuring diamonds made from peanut butter M&M's to comfort them. The campaign was featured in the biggest media channels in the US and increased the search and sales of the product.
Role: concept, creative director, art director, designer. Recognition: Cannes Lions, The Webby Awards, Clio Awards, Clio Sports, D&AD, FAB Awards.
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