M&M'S / THE RING OF COMFORT / SUPER BOWL LVIII Americans consider peanut butter the ultimate comfort food. So, to show that M&M's Peanut butter is the best comfort food, we decided to comfort those who need it the most: the Super Bowl losers. And since the NFL players are obsessed with diamonds and rings, we created a ring featuring diamonds made from peanut butter M&M's to comfort them. The campaign was featured in the biggest media channels in the US and increased the search and sales of the product.
